Even though traditionally in gastronomy the word service is "god", the high expense related to payroll, health insurance and taxes and compensations make some industry businessman decide look for alternative that reduces payroll or to get out of it.
The idea of not having to serve the frozen yogurt to the customer in this new method of self service reduces the number of employees at least by a 50%. In the high traffic areas 2 people run the show in a self service parlor where at least 4 are needed in the traditional ice cream shops.
Retail experts agree that when people tend to themselves, tend to buy more and in the case of this business it translates to larger portions and toppings and impulse buys like water, sodas or any extras the shop will include in the line.
